Autopumps UK Ltd (“Autopumps”, “AP”, “we”, “us”, or “our”) is committed to protecting and respecting your privacy. This Privacy Policy outlines how we collect, use, disclose, and safeguard your personal information, in compliance with the UK General Data Protection Regulation (UK GDPR) and other applicable privacy laws.

 

1. Who We Are

Autopumps UK Ltd is the data controller of the personal information collected via our website: www.autopumps.co.uk.
Registered Address:
Autopumps UK Ltd, Bramley Road, Mount Farm, Bletchley, MK1 1PT
Contact: sales@autopumps.co.uk | Tel: + 44 (0) 1908 378 165

 

2. Information We Collect

We may collect and process the following types of personal data:

1. Identity & Contact Information

• Name
• Email address
• Phone number
• Postal address

1. Transactional Information

• Purchase history
• Service requests
• Payment details (note: financial data is stored securely and not retained without purpose)

1. Technical & Usage Data

• IP address
• Browser type and version
• Pages visited, time on site, clicks (via cookies)

1. Marketing & Communication Preferences

• Your subscriptions (e.g., newsletters, updates)
• Responses to campaigns and surveys

 

3. How We Collect Your Information

We collect data when:

• You contact us via email, phone, website forms, or fax
• You place an order or request a service
• You sign up for newsletters, E-Cat access, or digital content
• You respond to marketing or surveys
• You interact with our website (via cookies and analytics tools)
• Third-party sources provide your data with your consent

Note: If you provide information about someone else, you must ensure they have read this Privacy Policy.

 

4. Legal Bases for Processing

We process your personal data under one or more of the following legal bases:

• Consent (e.g. email marketing)
• Contractual necessity (e.g. fulfilling product/service orders)
• Legal obligation (e.g. compliance with tax or regulatory laws)
• Legitimate interests (e.g. improving services, preventing fraud)

 

5. How We Use Your Information

Your data may be used for:

Customer Service & Communication

• Responding to enquiries
• Providing product or service information
• Personalising your experience

Marketing & Promotions

• Sending relevant news, offers, and updates (with consent)
• Managing campaigns and customer insights

Product Development & Quality Assurance

• Improving our products and services
• Conducting internal research (anonymised where possible)

Legal & Compliance

• Complying with legal and regulatory obligations
• Responding to court orders or law enforcement requests

 

6. Data Sharing & Third Parties

We may share your personal data with:

• Trusted third-party service providers (e.g. IT providers, marketing agencies, event organisers)
• Regulatory authorities, courts, or law enforcement (when required)
• Entities outside the EEA under data protection-compliant safeguards

We never sell, rent or trade your personal data.

 

7. International Data Transfers

Where your data is transferred outside the UK/EEA, we ensure it is protected through:

• UK adequacy decisions
• Standard Contractual Clauses (SCCs)
• Binding Corporate Rules (BCRs)
• Other legally approved mechanisms

 

8. Data Retention

We retain your data only for as long as necessary, based on:

• Legal requirements
• Contractual obligations
• Ongoing business purposes (e.g. customer service, disputes)

After this period, your data will be securely deleted or anonymised.

 

9. Your Rights Under UK GDPR

You have the right to:

• Access your data
• Correct inaccurate data
• Erase data (“right to be forgotten”)
• Object to or restrict processing
• Withdraw consent
• Receive a portable copy of your data
• Lodge a complaint with the Information Commissioner’s Office (ICO): www.ico.org.uk

To exercise any rights, contact us at: sales@autopumps.co.uk

 

10. How We Protect Your Data

We use robust measures to secure your information, including:

• Encrypted data transmission and storage
• Firewalls and intrusion detection systems
• Role-based access control and password policies
• Staff training and internal audits

Your responsibility: Please keep your account credentials confidential and use a strong password.

 

11. Cookies & Tracking Technologies

We use cookies to:

• Improve website functionality
• Understand visitor behaviour (via Google Analytics)

These cookies do not store personal identifiers.
You can manage or disable cookies through your browser settings.
Read more: Google Analytics Privacy | All About Cookies

 

12. Changes to This Policy

We may update this Privacy Policy from time to time. The most recent version will always be available on our website.

We encourage you to review it periodically. Substantial changes will be communicated via email or website notification.

 

13. Contact Us

For any questions, requests, or complaints related to privacy:
📧 sales@autopumps.co.uk
📞 + 44 (0) 1908 378 165
📮 Autopumps UK Ltd, Bramley Road, Mount Farm, Bletchley, MK1 1PT

Last Updated: 22 July 2025